News & Media - Lola News

Lola appoint new sales director

Lola Group Managing Director, Robin Brundle, has today announced the appointment of Benoit Bourdaire as sales director of Lola Cars International, the Huntingdon based race car manufacturer and provider of services to the motorsport and automotive sectors.

Originally from Paris, Bourdaire studied Mechanical Engineering at the University of Edinburgh. He then started his career as a project manager in luxury car repairs and classic car restorations before joining the motorsport world with a private team as team manager/race engineer. This took him to SRO (Stephane Ratel Organisation) where he was the FIA GT1, FIA GT3 and GT4 European Cup promotion manager. Ben also competes himself in the likes of karting, touring cars and single seaters.

Bourdaire joined Lola in early 2009 as the sales manager and has been involved in sales, marketing and product development. Aged 32, he is the youngest ever Director at Lola Cars.

His position covers sales, marketing and development of all Lola Cars' products, including LMP, single seaters, World Junior Car, Heritage, race and road cars development and partnerships as well as cars related composites in Europe, Middle East and Asia.

Robin Brundle, Managing Director of Lola Cars, said: “Ben has enjoyed two and half very successful years with the team here at Lola and we all look forward to working with him in this very prestigious and important job role within the company."

Ben Bourdaire said of the appointment: “For many years I have admired the level of success that Lola products have achieved. I now intend to carry on with my own contribution to the Lola team, our customers, business partners and the governing bodies. It is a rare chance to sell, promote and develop such outstanding products and be part of what is Motorsport history."

In its 53rd year of business, Lola is one of the longest established and most successful constructors of racing cars in the world, keeping itself at the forefront of design and technology by investing in commercially available state-of-the-art facilities including Computational Fluid Dynamics, Finite Element Analysis, a 50% scale wind tunnel and a 7 post aerodynamic suspension and chassis set up rig. The company is equipped and has the skills to carry out any major motorsport programme for a manufacturer from F1 through every category of motorsport.

Having built more customer racing cars than any other constructor in the history of motorsport, Lola now also services the aerospace, marine, automotive, defence and communications industries with a complete design and build capability in advanced carbon composites.

Benoit Bourdaire can be reach by email on bbourdaire@lolacars.com